How Is Real Estate Photography Becoming Essential For Marketing?

Good visuals play a big role in real estate marketing. According to reports by the National Association of Real Estate Agents, 87% of homebuyers found images to be among the most useful features on listing websites. Real estate photography is one of the reasons why many viewers spend 60% of their time on the internet checking images. They only spend 20% of their time reading descriptions.

If you are still wondering why real estate photographers are on the rise, continue reading as we discuss the reasons behind the popularity of real estate images!

Why Has Real Estate Photography Become Essential For Marketing?

Selling properties more efficiently and faster requires you to offer an accurate depiction of the home. It is why 69.8% of agents think professional photography decreases the day of the estate in the market.

Here are some of the reasons behind the boom of real estate images:

1. Incredible First Impression

Over 61% of listing agents accept that high-quality real estate images are crucial for selling a property. The quality images provide them with the perfect opportunity to capture the attention of a potential buyer. Low-quality stills, shot with a smartphone, cannot get the same results or meet the expectations of the potential buyers.

2. Online Searches

The majority of home buyers these days start their house-hunting journey online. And this is where real estate photography becomes most useful. Stunning imagery is the primary feature that grabs the attention of the buyer. The photos keep the visitors on the hook for the longest time.

3. Higher Sales Price Potential

Homes photographed by professional photographers sell at a much higher rate than traditional homes photographed by an amateur. The photographs generate more than 60% more online views. It is a great selling point that many listing agents utilize for their marketing.

4. Triggering The Right Emotions

The emotions of your potential home buyer are the determining factor of your selling chances. High-quality images can create excitement, they captivate the buyers and trigger some sort of emotional response that you cannot get in any other way.

Using real estate photography to gain attention is a popular way of marketing properties. Hopefully, these points will help you better understand the potential of real estate images. If you have any further queries, feel free to let us know. We will love to guide you!